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PURE, the leading UK radio manufacturer announces that its Highway in-car DAB digital radio adaptor has won ‘Product of the Year’ in the 2008 Auto Express Product Honours.
The Awards, which recognise excellence in the accessories and car care sectors, are featured in a special issue of Auto Express on sale May 7th 2008.
PURE Highway is attached to the car windscreen with a flexible mount, just like a portable satellite navigation system, and delivers otherwise unavailable digital-only radio stations, national AM stations in digital quality, as well as the ability to hear your MP3 player through your existing in-car radio.
David Johns, editor of Auto Express says: ”The Auto Express Product of the Year must be innovative, original and, most importantly, utterly practical to use. In 2008, the brilliant Pure Highway stood out head and shoulders above anything else in the products market.
It delivers a great new twist to in-car digital radio as a standalone unit that transmits to your in-car tuner or links directly via its MP3 player socket. All you need is a 12v power socket. Clever, simple - a great idea well executed.”
Says Paul Smith, general manager, PURE Digital: “This is an important accolade for Highway. Auto Express is an authority on the automotive industry in the UK and we are thrilled to have impressed them. Highway is kick-starting the in-car DAB market and this high profile endorsement will further raise consumer awareness that DAB is here for cars now.”
Highway can also be taken out of the car at the end of a journey and used as a personal DAB radio with headphones.
Highway is available from leading retailers at an SRP of £69.99. For more information log onto www.pure.com or call 01923 277 488.
The Awards, which recognise excellence in the accessories and car care sectors, are featured in a special issue of Auto Express on sale May 7th 2008.
PURE Highway is attached to the car windscreen with a flexible mount, just like a portable satellite navigation system, and delivers otherwise unavailable digital-only radio stations, national AM stations in digital quality, as well as the ability to hear your MP3 player through your existing in-car radio.
David Johns, editor of Auto Express says: ”The Auto Express Product of the Year must be innovative, original and, most importantly, utterly practical to use. In 2008, the brilliant Pure Highway stood out head and shoulders above anything else in the products market.
It delivers a great new twist to in-car digital radio as a standalone unit that transmits to your in-car tuner or links directly via its MP3 player socket. All you need is a 12v power socket. Clever, simple - a great idea well executed.”
Says Paul Smith, general manager, PURE Digital: “This is an important accolade for Highway. Auto Express is an authority on the automotive industry in the UK and we are thrilled to have impressed them. Highway is kick-starting the in-car DAB market and this high profile endorsement will further raise consumer awareness that DAB is here for cars now.”
Highway can also be taken out of the car at the end of a journey and used as a personal DAB radio with headphones.
Highway is available from leading retailers at an SRP of £69.99. For more information log onto www.pure.com or call 01923 277 488.